The OTM advertising campaign is centred on TV spots in a range of 10 second, 30 second and 40 second durations. These are being shown over 3,000 times during February.
“To ensure we reach those who watch little/less TV, we are also advertising heavily in national quality press titles and property-focused magazines. Archant is running extensive (free of charge) advertising for us across all its newspaper and magazine titles until at least the end of April” he says.
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